Total Influence

Influence: Your total reach across all the social media channels you have connected to your media kit - that is the sum of followers, fans, subscribers etc. across the accounts you connected.


 
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Blog 

Your blog statistics are taken directly from Google Analytics. So what you see on your Google Analytics page should be identical to the statistics on your blog card.

Monthly Uniques: The number of unique visitors your blog has received in the space of a month
Monthly Page Views: The number of pages that have been viewed in total within that month. Repeated views of a single page are counted. Monthly page views are higher than the monthly uniques as one person might view multiple pages on your blog. 
Audience: The countries in which your audience is located in. We also show the top three cities for each country your audience is in.


 
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Facebook 

Your Facebook statistics are pulled directly from your facebook page.

Avg Likes: Your average likes reveal how engaged your audience is with  your posts. The average amount of likes and comments you receive on your posts within a period of 28 days. 
Likes: The total number of likes your page receives. This number should update every 24h
Post reach: On average, that's how many people see your post on their stream. This also takes into account people who haven't liked your page, but see your post because one of their friends liked it.
Age:  Shows the distribution of your fans across three age brackets.
Audience: The countries in which your audience is located in. We also show the top three cities for each country your audience is in.


 
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Instagram

Followers: The total number of followers you have on your account, this number is updated every 24h.
Engagement: Your instagram engagement considers the average total likes you received on your latest 15 posts relative to your followers (reach). The last 15 posts exclude your latest post which may have been posted only recently and not have received that many likes yet.
Engagement= Average total likes of 15 posts / followers *100
(Average total likes is the total likes from the last 15 posts divided by 15)