The Case for Influencer Marketing


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What is influencer marketing?

Everyone listens to someone. Today that “someone” is usually an insta-famous social media personality who now forms the most trusted source when it comes to promoting brands. Influencer marketing takes full advantage of that. It’s the most effective way for brands to take products to market and to tap into their desired audience. The idea involves, getting a trusted source to share a brand’s message, instantly, to a gathered mass of individuals who not only share similar interests but also constitute the perfect target market for a brand. 


How to find and engage the right influencers?

Finding the right influencers to promote your brand, is only half the story. Especially on ZINE we make this part of influencer marketing extremely easy. However getting the influencers to finally accept your offer is much more difficult. We have accumulated a number of things to consider when engaging with influencers.


All you need to know: Micro-influencers 

You've probably heard the term micro-influencer, but what does it actually mean? Who are they and why you should be using them in your marketing campaign?

Influencer marketing etiquette

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8 Key Benefits of Influencer Marketing

  1. Cost Effective
  2. Great PR
  3. Makes you credible
  4. Reaches a targeted audience
  5. Improves the quality and increases the quantity of your content
  6. Targets Millennials
  7. Improves SEO
  8. Increases traffic