You’ve spent the day writing that fascinating blog post, or taking the most mesmerising picture, editing that fun filled daily vlog or finding an amazing quote to inspire your audience. You’ve spent hours on your content, yet having posted it, it received minimal engagement.
Posting on social media whilst your audience is “asleep”, is pointless, irrespective of how incredibly captivating, imaginative or resourceful your content is; it will be bypassed by other content. Yours will just slide to the bottom of everyone’s feed, go by unnoticed and unseen, no matter how great it is; never to resurface again.
That’s why timing is everything! You need to get in sync with your users to increase traffic, engagement, get more followers, likes and shares for your posts.
There have been several studies specifically on when social networking site users are most active; such as those by Quick Sprout, Elle & Co, Huffington Post, Fast Company, Chron, Forbes, Fannit, CoSchedule, TrackMaven, MarketingProfs, Buffer, Kissmetrics, SurePayroll. We have collected, considered and collated the data for you, into some pretty, and pretty easy to follow infographics.
Though, the best time for you to share content will vary; depending on your genre, location, your audience’s demographics. That’s why it’s best to use websites which monitor the times your target audience is most active, that way tailoring the time you share your posts to when your specific audience will be alert to them. Such websites include, Fanpage Karma for Facebook, Followerwonk for Twitter. Hootsuit allows you to add all your social networking sites and posts to be automatically scheduled at the busiest time based on its own analytics. However you decide to do it, to reach your goal of attracting attention from the audience you want, timing makes all the difference. So set up your own social networking schedule system.
When Is The Best Time To Tweet #wedatfive
Twitter gets used mostly during work breaks and their commute from work so the peak best time to post is 5 p.m. Posting between 12-3 p.m. and at 6 p.m. will get you the most clickthroughs. The Best day to tweet being Wednesday from 5- 6 p.m.
When Is The Best Time To Post On Facebook #afternoonweekender
It’s best to post on Facebook late into the week. People tend to be happier on Fridays, so sharing funny content will tend to increase engagement, boosting their happiness at around 1-4 p.m. Saturday and Sunday’s between 12-1 p.m. is the best time to post any content on your account, but posting before 9 am or after 8 p.m. on the weekend is the worst time (no surprises there!)
When Is The Best Time To Post on Instagram #mondaymorningpics
Instagram users, are generally active throughout the week, with Mondays and Thursdays getting a little more attention from 8-9 a.m. Though Videos get more interaction when posted in the evening.
When Is The Best Time To Share Your Blog Post #blogonmonday
When it comes to sharing your blog post, you really need to consider your audience. Though Monday mornings tends to be when people typically read blogs, men mostly read blogs in the evening. To increase your blog traffic post on a Monday at 11 a.m. to receive the most comments on your blog post, it’s best to share it on Saturday at 9am.
Your Weekly Social Networking Calendar #setfortheweek