What's all the fuss about the #sponsored post?

What's all the fuss about the #sponsored post?

Other than reaching out to a specific, targeted, already established groups of people with niche interests, influencer marketing in itself is sneaky; using individuals with a large social media presence to promote products implicitly. The explicitness of an ad promoting a product as seen in other forms of advertising, is absent in influencer marketing.

Why Influencers Reject Collaboration Opportunities: How to reject as an Influencer and respond as a brand

Why Influencers Reject Collaboration Opportunities: How to reject as an Influencer and respond as a brand

For influencers and bloggers it’s important to respond to any collaboration opportunity received. It’s part of influencer marketing etiquette, one of the unwritten rules all influencers should follow. We take a look into the reasons influencers typically reject collaboration opportunities in more depth. The correct way influencers should reject collaboration opportunities, and how brands should deal with rejection based on the influencers response, because let’s face it… no one likes being rejected.

Influencer Marketing: A Dead-End

Influencer Marketing: A Dead-End

52% of 310 million bloggers worldwide write about products and their opinions on brands; grabbing the attention of 1.4 billion, active internet users who consult blogs for products or to be updated with the latest trends and ideas. 

However, despite their power of  persuasion their followers to purchase products, audiences are now wising up to the fact that the social-media personalities they follow, the ones who would typically, naturally sway them to make specific purchases, are receiving some sort of compensation to promote the products they "review".

A Blogger's guide to London Fashion Week

A Blogger's guide to London Fashion Week

Fashion week is show time. Not just for designers and fashionistas; but also for all you fashion bloggers out there. As a fashion blogger you should make good use and take advantage of this time. It's the best opportunity you'll get to make connections with PR agencies, lasting impressions with brands and be a source of information and inspiration for your readers.