Are You A Good Enough Investment? Understanding Influencer Marketing ROI

Are You A Good Enough Investment? Understanding Influencer Marketing ROI

Brands and marketers are investing more and more in influencer marketing. In fact this year 48% of marketers are significantly increasing their influencer marketing budgets. So making sure that influencer campaigns are actually effective and that a brand’s investment is worthwhile, is quite a big deal. Which is what we mean when we talk about return on investment (ROI). And although influencer marketing is estimated to return as much as 11 times the amount that is invested over all other forms of digital marketing, an entire 69% of marketers find estimating ROI quite the challenge.

So we will try to make things a little clearer, to help you understand how brands attempt to measure their return, and how you could get an incline into whether you were a good investment after all. 

Get Creative: 5 Collaboration Ideas for Brands and Bloggers on Instagram

Get Creative: 5 Collaboration Ideas for Brands and Bloggers on Instagram

Collaborating with brands requires constant creativity, but like most influencers out there, there are times when you might experience a creative “block” when really you want to be experiencing that creative "flow".
So to get your creative juices flowing, we present you with some of the most common, inventive and effective ways influencers choose to show off a brand's products. Successfully persuading instagram scrollers into stopping to make a purchase, with their sponsored Instagram posts.

Putting everything to the test...

Putting everything to the test...

To test that everything works perfectly is paramount to ZINE! We want a perfect user experience and so we test as much as we can to ensure the final product is hassle free.

Stay tuned! 

x Team ZINE

Do you qualify to be on ZINE?

Do you qualify to be on ZINE?

At ZINE we have our own unique approach where Quality triumphs over Quantity. Because we want to guarantee that our clients are exposed and have access to the best influencers out there, who can ideally convert their own followers into customers. That’s why after you sign up, we do a quality check. 

When you sign up with ZINE you agree to potentially being part of the Influencer Catalogue. However creating a Media Kit with ZINE does not guarantee that you will be a part of any other features on ZINE.

How the ZINE process works...

What's all the fuss about the #sponsored post?

What's all the fuss about the #sponsored post?

Other than reaching out to a specific, targeted, already established groups of people with niche interests, influencer marketing in itself is sneaky; using individuals with a large social media presence to promote products implicitly. The explicitness of an ad promoting a product as seen in other forms of advertising, is absent in influencer marketing.

Influencer Marketing: A Dead-End

Influencer Marketing: A Dead-End

52% of 310 million bloggers worldwide write about products and their opinions on brands; grabbing the attention of 1.4 billion, active internet users who consult blogs for products or to be updated with the latest trends and ideas. 

However, despite their power of  persuasion their followers to purchase products, audiences are now wising up to the fact that the social-media personalities they follow, the ones who would typically, naturally sway them to make specific purchases, are receiving some sort of compensation to promote the products they "review".

A Blogger's guide to London Fashion Week

A Blogger's guide to London Fashion Week

Fashion week is show time. Not just for designers and fashionistas; but also for all you fashion bloggers out there. As a fashion blogger you should make good use and take advantage of this time. It's the best opportunity you'll get to make connections with PR agencies, lasting impressions with brands and be a source of information and inspiration for your readers.

Building a Micro-influencer Marketing Strategy

Building a Micro-influencer Marketing Strategy

The use of celebrities and top tier bloggers, with a huge following for marketing strategies is starting to die down. That's not to say that influencer marketing itself is dying down. In fact the influencer industry is exploding. However brands are choosing to work with a different kind of iinfluencers, those with a smaller following aka "micro-influencers". 

Sounds crazy right? Well not as crazy as you may think. 

Influencer Marketing: Get updated-Stats You should know

Influencer Marketing: Get updated-Stats You should know

Different influencers dominate on different social media platforms. Food bloggers have 4x the number of followers on blogs than any other industry. On twitter, it’s the family influencers that take the lead, mostly mummy and parenting bloggers. On Facebook, food influencers are in the lead; followed by lifestyle and home bloggers whilst Instagram is dominated by fashion and travel influencers (AdWeek).

What Will Influencer Marketing Look like in 2017?

What Will Influencer Marketing Look like in 2017?

2016 was the year influencer marketing made its mark. Influencer marketing was impossible to ignore; with a flood of companies who rushed to try it out, social media personalities only become richer, larger companies grew even more whilst smaller brands finally received the attention they deserved.
Next year won't be all that different, but we will see influencer marketing shift from what seamed to be merely a "trend"  to a necessity

How To Make the Most of your ZINE Media Kit

How To Make the Most of your ZINE Media Kit

All of you who were smart enough to create a Media Kit with ZINE; this blog post is for you! Creating your media kit was the right first move towards receiving brand collaboration opportunities. But it shouldn’t end there. To get the most out of your Media Kits put the three P’s into practice; Presentation, Proactivity and Project Proposals.

Designer Freebies, Luxury Holidays and a Squeaky Clean Image.  A blogger’s life beyond the camera lens

Designer Freebies, Luxury Holidays and a Squeaky Clean Image. A blogger’s life beyond the camera lens

Just scroll through your social media platforms, and you will be bombarded by bloggers and vloggers living the most unreal lives. Pictures of stunning bloggers in extravagant, exquisite and expensive dresses, curious travelers in the most exotic places, or even hungry foodies at the most exclusive restaurants. It's a glamorous life they live, a life we all wished we were living!

A blogger’s selfie taking, designer dressing, free vacationing, perfect lunching life, all seems too good to be true.

Why Influencer Marketing is More Powerful Than TV Ads

Why Influencer Marketing is More Powerful Than TV Ads

Long gone are the days when we’d rush downstairs in the morning to turn on the TV. Nowadays we don’t get out of bed until we have scrolled through all our social media accounts and are fully updated with everyone’s lives. It’s the first thing you do when you wake up and the last thing you do before you fall asleep. 

Today checking our social media accounts has become habitual, instinctive and addictive. But without realizing, we are being bombarded by adverts, and promotional messages from our favorite social media personalities, slowly transforming us from mere bystanders to buyers. Purchasing products based on what we see on a daily basis on our social media feeds.

How to establish your brand on Instagram

How to establish your brand on Instagram

Establishing your brand on Instagram has become a must to ensure brand success. Being successful on Instagram means you are a source of inspiration, a thought leader, and have the potential to sway your followers’ and potential consumers’ decisions.     

Though most of our favourite brands’ posts on Instagram look “instantaneous”, they’re in fact very well thought out. Fitting in with the general message of their account. That’s why establishing your brand on requires much more than just creating your account and posting a picture every now and then.

We have a few key pointers to consider when trying to establish your brand on Instagram.

Get Creative: 4 collaboration ideas for Fashion Brands and Bloggers this Halloween

Get Creative: 4 collaboration ideas for Fashion Brands and Bloggers this Halloween

By now, as a brand you're probably aware, that influencer marketing is the most authentic way to connect with your target market, quickly switching them from bystanders into buyers.

But even better than just reaching out to an influencer and asking them to post a picture of your new fashion pieces, is implementing your influencer marketing into natural events. In with the flow of the calendar of natural events, we’re talking special events and seasonal holidays, we have Halloween just around the corner. 

Vogue Vs bloggers. Are  bloggers shaking in their street-style boots?

Vogue Vs bloggers. Are bloggers shaking in their street-style boots?

Fashion’s final countdown to Armageddon has begun. The colour green is in vogue; metaphorically speaking. Green with envy at the inroads that bloggers are making into the fashion world; As Vogue editors ended Milan Fashion Week by declaring all-out war on bloggers.

Sally Singer,Vogue’s creative digital director finished off her fashion show review with a personal appeal to bloggers; which read, “bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style". 

From Runway to Retail and The Power of Influencer Marketing

From Runway to Retail and The Power of Influencer Marketing

This Season was not the first time designers decided to use the See Now-Buy Now model. Yet it was the most talked about topic (other than Bella Hadid falling on the catwalk) because, in contrast to previous seasons, a vast majority of designers embraced it - in their aim to close the gap between the visibility of their fashion show and the moment of purchase. Among the designers experimenting this season with the model, were Alexander Wang x Adidas, Michael Kors, Topshop, Burberry, Tom Ford and Ralph Lauren...