Brands and marketers are investing more and more in influencer marketing. In fact this year 48% of marketers are significantly increasing their influencer marketing budgets. So making sure that influencer campaigns are actually effective and that a brand’s investment is worthwhile, is quite a big deal. Which is what we mean when we talk about return on investment (ROI). And although influencer marketing is estimated to return as much as 11 times the amount that is invested over all other forms of digital marketing, an entire 69% of marketers find estimating ROI quite the challenge.
So we will try to make things a little clearer, to help you understand how brands attempt to measure their return, and how you could get an incline into whether you were a good investment after all.
Collaborating with brands requires constant creativity, but like most influencers out there, there are times when you might experience a creative “block” when really you want to be experiencing that creative "flow".
So to get your creative juices flowing, we present you with some of the most common, inventive and effective ways influencers choose to show off a brand's products. Successfully persuading instagram scrollers into stopping to make a purchase, with their sponsored Instagram posts.
At ZINE we have our own unique approach where Quality triumphs over Quantity. Because we want to guarantee that our clients are exposed and have access to the best influencers out there, who can ideally convert their own followers into customers. That’s why after you sign up, we do a quality check.
When you sign up with ZINE you agree to potentially being part of the Influencer Catalogue. However creating a Media Kit with ZINE does not guarantee that you will be a part of any other features on ZINE.
How the ZINE process works...
Over the past few years instagram has been one of, if not the most popular platform for Influencer marketing. Not only because of its extensive use by millennials, the most prized consumers, but also because it's grounded and prevails in content creation. Its visual nature embedded in a form of reality, ease of content discovery, and constant deployment of content-creator friendly features. Quickly turning into the number one resort for content creators, and for those who take advantage of their influence.
Other than reaching out to a specific, targeted, already established groups of people with niche interests, influencer marketing in itself is sneaky; using individuals with a large social media presence to promote products implicitly. The explicitness of an ad promoting a product as seen in other forms of advertising, is absent in influencer marketing.
52% of 310 million bloggers worldwide write about products and their opinions on brands; grabbing the attention of 1.4 billion, active internet users who consult blogs for products or to be updated with the latest trends and ideas.
However, despite their power of persuasion their followers to purchase products, audiences are now wising up to the fact that the social-media personalities they follow, the ones who would typically, naturally sway them to make specific purchases, are receiving some sort of compensation to promote the products they "review".
Fashion week is show time. Not just for designers and fashionistas; but also for all you fashion bloggers out there. As a fashion blogger you should make good use and take advantage of this time. It's the best opportunity you'll get to make connections with PR agencies, lasting impressions with brands and be a source of information and inspiration for your readers.
Are you engaged?
Despite what it may look like, we can assure you that you haven't accidentally landed on a dating site. But we thought we’d discuss engagement rates- not the rate at which you’ve received marriage proposals (which we hope isn’t too often…). We’re talking about your social media engagement rates; how engaged your audience is with the content you post online. Specifically focusing on Instagram engagement. With rates ranging from 0.1-20%, without any sort of context, you probably can’t figure if it your audiences are engaged enough or not.
The use of celebrities and top tier bloggers, with a huge following for marketing strategies is starting to die down. That's not to say that influencer marketing itself is dying down. In fact the influencer industry is exploding. However brands are choosing to work with a different kind of iinfluencers, those with a smaller following aka "micro-influencers".
Sounds crazy right? Well not as crazy as you may think.
Different influencers dominate on different social media platforms. Food bloggers have 4x the number of followers on blogs than any other industry. On twitter, it’s the family influencers that take the lead, mostly mummy and parenting bloggers. On Facebook, food influencers are in the lead; followed by lifestyle and home bloggers whilst Instagram is dominated by fashion and travel influencers (AdWeek).
2016 was the year influencer marketing made its mark. Influencer marketing was impossible to ignore; with a flood of companies who rushed to try it out, social media personalities only become richer, larger companies grew even more whilst smaller brands finally received the attention they deserved.
Next year won't be all that different, but we will see influencer marketing shift from what seamed to be merely a "trend" to a necessity
The long awaited, much anticipated Christmas ads, mark the beginning of the seasonal period. And although most of us believe we are merely or “viewers” of the short films, the ad's focal objective is to drive sales, to convert us from viewers or bystanders to actual buyers.
All of you who were smart enough to create a Media Kit with ZINE; this blog post is for you! Creating your media kit was the right first move towards receiving brand collaboration opportunities. But it shouldn’t end there. To get the most out of your Media Kits put the three P’s into practice; Presentation, Proactivity and Project Proposals.
Just scroll through your social media platforms, and you will be bombarded by bloggers and vloggers living the most unreal lives. Pictures of stunning bloggers in extravagant, exquisite and expensive dresses, curious travelers in the most exotic places, or even hungry foodies at the most exclusive restaurants. It's a glamorous life they live, a life we all wished we were living!
A blogger’s selfie taking, designer dressing, free vacationing, perfect lunching life, all seems too good to be true.
Long gone are the days when we’d rush downstairs in the morning to turn on the TV. Nowadays we don’t get out of bed until we have scrolled through all our social media accounts and are fully updated with everyone’s lives. It’s the first thing you do when you wake up and the last thing you do before you fall asleep.
Today checking our social media accounts has become habitual, instinctive and addictive. But without realizing, we are being bombarded by adverts, and promotional messages from our favorite social media personalities, slowly transforming us from mere bystanders to buyers. Purchasing products based on what we see on a daily basis on our social media feeds.
Establishing your brand on Instagram has become a must to ensure brand success. Being successful on Instagram means you are a source of inspiration, a thought leader, and have the potential to sway your followers’ and potential consumers’ decisions.
Though most of our favourite brands’ posts on Instagram look “instantaneous”, they’re in fact very well thought out. Fitting in with the general message of their account. That’s why establishing your brand on requires much more than just creating your account and posting a picture every now and then.
We have a few key pointers to consider when trying to establish your brand on Instagram.
By now, as a brand you're probably aware, that influencer marketing is the most authentic way to connect with your target market, quickly switching them from bystanders into buyers.
But even better than just reaching out to an influencer and asking them to post a picture of your new fashion pieces, is implementing your influencer marketing into natural events. In with the flow of the calendar of natural events, we’re talking special events and seasonal holidays, we have Halloween just around the corner.
Fashion’s final countdown to Armageddon has begun. The colour green is in vogue; metaphorically speaking. Green with envy at the inroads that bloggers are making into the fashion world; As Vogue editors ended Milan Fashion Week by declaring all-out war on bloggers.
Sally Singer,Vogue’s creative digital director finished off her fashion show review with a personal appeal to bloggers; which read, “bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style".
This Season was not the first time designers decided to use the See Now-Buy Now model. Yet it was the most talked about topic (other than Bella Hadid falling on the catwalk) because, in contrast to previous seasons, a vast majority of designers embraced it - in their aim to close the gap between the visibility of their fashion show and the moment of purchase. Among the designers experimenting this season with the model, were Alexander Wang x Adidas, Michael Kors, Topshop, Burberry, Tom Ford and Ralph Lauren...